Cp1 Micro SB Cp2 Foundation
Cp3microsummit Cp4 Place leader Cp5 World Stage Cp6 TN$ Audit Cp7 Collaborative Nations Cp8 Corporates
Cp9 Univerities Cp10 SB Funds and competitions CP11 Youth owned employment agency & mobile-webs change
jobs C12 Converting NGO/Hubs
10-win exponential model
Sustainability Collaboration Partnering is the new Innovation
SB
Name
Nearest
Gameboard
Emp
cust
own
Glo
Loc
Cp1
Cp2
Cp3
Cp4
Cp5
Cp6
Cp7
Cp8
Cp9
Cp10
Cp11
Cp12
Aravind
Nurses Job
Creation
*
*
*
*
*
*
Aravind’s purpose is ending unnecessary blindness.
Its SB model is 10 times more economical for poorest. It has streamlined the way that the laser surgeon and paranurses work
so that about 5 times more surgeries are done per surgeon than by any other cataract surgery. The paranurses are trained from
girls in the village being a wages win-win for the girls and Aravind. It asks that patients pay what they can afford up to
a a maximum which is still two thirds less than cheapest eye surgery. Through this means, up to thirds of patients get their
operation for free. Restoring eyesight multiplies both social and economic value. Conceptualisation in India, Aravind “borrowed”
world leading advice from Larry Brilliant who was working for neigbouring NGOs. Its franchise has now been open sourced beyond
India with Muhammad Yunus making several replications, the first of which were funded by the socially responsible Pop Group
The Green Children whose songs brought additional joy to the Nobel Prize ceremony.
Grameen’s purpose is ending poverty –a broken system which up to a third of the world’s children are born into. Bangladesh was
itself born as world’s poorest nation in 1971 after a bloody war of independence with Pakistan which had until 1946
been part of the colonisation of India.Nowhere have entrepreneurs had such impact in building a nation
as Bangladesh. At the epicentre of this is Grameen : the greatest job creation system ever designed. After 7 years of trial,
Dr Yunus and his 4 co-founders formalised the first social business , constituted by a Bangladeshi law of 1983, the
Grameen Bank owned by the poorest
The bank that isn't a bank also offers
a free market space and a knowledge hub for every 60 villagers – today there are over 125000 of these Village Centres
serving the 7+ million members of Grameen. Grameen’s 10-win model needed 7 years of testing to discover such values
as : its poor women owners primarily wanted future investment and Grameen’s innovative leadership to be focused on their
children’s development. Thus the bank was designed both to be income generating for its female members and to bring
health and education to their children who would otherwise have perpetuated illiteracy. With customers
and owners united in investing exponential rising purpose, working for Grameen, as 25000 people now do, is a joy. As Grameen
local branch staff come to every Village Centre once a week, they experience first hand the micro ecologies of banking, marketing
and knowledge networking interfaced with each other to maximise sustainable use of local and human resources. And this experience
generates micro up entrepreneurial dynamics that compound 10 times more economic performance locally than any macroeconomist
could begin to plan. For example, consider Grameen’s development of clean energy – since 1996 energy
systems have been meticulously interconnected in a natural way that now makes Grameen Shakti a world benchmark installing more solar units than the whole of the USA. Another application showing how micro up and collaboration
system design make light of networking age is the 1996 investment that Grameen made in mobile telephone ladies. What the villagers
led, the whole of Bangladesh followed – there are now over 40 million mobile networkers with www.grameensolutions.com a world epicentre in digital infrastructure and smart media’s job creation for
the poor
After a third of a century, Grameen has established the largest case bank of examples where
microeconomics is ten time more economic than global top-down can be. It has played a core role in microcreditsummit since
its launch in what has become the benchmark for summits that set heroic goals (reach 100 million of the poorest with microcredit
in under a decade. Grameen has received prizes from various royalty and Dr Yunus is celebrated as a worldwide hero with the
2006 Nobel Peace prize. More remarkably, Grameen offers a paradigm for freeing the global market of banking to be sustainable.
Young people see the social business model as the job creation way ahead. Worldwide citizens can now hub
around microentrepreneurial centres and help NGO’s and others change over to the recyclable social business dollar co-creating
the most purposeful organisations ever designed and sustained.
I need a simple 2-minute survey now that social business fans including 1000 book club readers, youth ambaasadors, CEO co-branders in creating sustainability, business school heads ... could be asking each other
please
tell me if you have improvements to these 5 short questions
5 deepest questions social business practitioners ask each other
What makes this the most exciting entrepreneurial challenge?
Eg aim for 10 times more
economical model
How is this mathematical optimal
design for resolving any sustainability crisis
Which
stories make this essential to youth and job creation
Why
is this the world’s greatest invention?
What’s the
question 5th we could be networking around
The
way to sustain the world according to Journalists for Humanity, Sustainability Investment banking's epicentre in Dhaka, and you? -RSVP info@ worldcitizen.tv
.Since microeconomists coined
the term Entrepreneurial Revolution in the 1976 Economist, Dr Yunus has been top of ER's premier league. For the first 30 of these years by deveoping the world's greatest inventions in micro franchises for
pe sourcing the www race to end poverty . Since winning the Nobel prize in 2006 he has invited the world's most resourced
organsiations to play social business partnerships with grassroots networks of microentrepreneurs serving life critical
needs SO AS TO free global markets to value the most sustainable innovations each global sector can compound.
Try playing the global social busienss partnership ABC game -tell us ideas you have of whose customers and societies of
a global brand could most celebrate sustainability innovations next
.
.
To Mostofa Grameen YunusForum - In launching Youth Amabassador 5000 for undergraguates 09/10, please could you see if Dr YUnus would like me to sponsor
this competition. I supply the $500 - mostofa selects shortlist; Dr Yunus chooses winner from registered youth ambassadors
$500 prize for best announcement in under 100 words of why world loves social business entrepreneurs -deadline berlin's
20th fall of wall
Example Entry (97 words) The 20th century’s biggest lesson about productive places to live
- communism’s over-government of markets doesn’t work This leaves many choices between entrepreneurial system
designers –eg which of these organisational designs do you prefer?
Ever higher prices <> low prices
Ever less responsibility <> high responsibility
Ever less transparency <> high transparency
Ever more profit for speculators <> Reinvestment in purpose, ownership by communities ending poverty
“Wall
Street 21st Century model” <>
“Bangladesh social business model” Bangladesh models have
sustained investment for 37 years. They are now world leaders in sectors such as banking, solar energy, mobile design and
open source knowhow models
Muhammad Yunus: One thing that
is very clear to me- that with the Social Business taking off, the world of free market capitalism will never be the same again, and it then will really be able to put the deathblow on global poverty. I am sure many business
wizards and successful business personalities will apply their abilities to the SB challenge of creating a poverty-free world
within a short time,
Diary of best news I have ever heard in 33 years of worldwide marketing
April 09:
Grameen Veolia has opened. It is offering drinking water at 80 times lower cost than any business has ever sold water at
09
I hear that BASF has become the first German Future Capitalism partner - both building on the nutrional supplement sector that became the world's first FC breakthrough and helping Bangladeshi's
manufacture nets that prevent malaria. I wish this sort of innovation would get all the global headlines it deserves - rumors are that German leaders are racing
to celebrate FC, Volksvagen and Adidas are going to come up with future capitalism ventures on the highest visibility
stages of all -eg the World Cup
Congratulations to New York's 19-25 and East Coast Students on committing to try to link the first
Catalogue of 1000 replicable social busineses designed to end poverty -MY
Yes We Can Sustain MICRO -tabulation indexed by 7 vital services of communities rising ; wherever
possible unique case views are footnoted -please email info@worldcitizen.tv if you have a suggested correction or a nomination
230 Fonkoze has been described as a BRAC-style replicate for Haiti. also its own desription as Haiti’s Alternative Bank for the
Organized Poor. We are the largest micro-finance institution offering a full range of financial services to the rural-based poor in Haiti. Fonkoze is committed to the economic and social
improvement of the people and communities of Haiti and to the reduction of poverty in the country. Learn more >>
121 Destitute and ‘struggling’ members: There are special services for very poor villagers under a ‘destitute
members’ scheme. In this scheme, kendra members take responsibility for coaching a very poor woman who may take small
loans with very flexible terms and schedules, without being a formal group or kendra member. A special category of
the destitute are beggars – called ‘Struggling Members’ by the bank – and there are exclusive programmes
for them.
122 Struggling members program
131 future capitalism : Grameen Credit Agricole
132 Principality of Monaco Social Business
Fund
200 BRACBRAC is the largest collaboration network of social
businesses in the world. It is reaching 110 million poor people annually. Its grassroots service networks are active in 70,000 villages in all of the 64 districts of Bangladesh, reaching an
estimated 75 percent of the entire population. Its health programs serve more than 92 million people, its microfinance programs
assist more than 7 million borrowers, and its education programs reach more than 1.5 million children. Today,
the organization generates 80 percent of its $485 million budget from its wholly owned social businesses. Case In recent times it has also been replcating to selected Muslim countries internationally.
BRAC has
computerized its entire microfinance program so that it could more closely monitor all of its loans and curtail ineffective
practices. At the heart of its banking businesses is one of Bangaldesh’s 3 mainstream rural microcredit programs. It
has also IPO'd a city bank that increases BRAC's own funding ( in a similar way that Grameen mobile in cities became a major
source of funds)
207 BRAC’s New Program
for the Ultra- Poor, which currently serves 132,000 women. The focus group revealed that some of the poorest families in Bangladesh
could not participate in BRAC’s microfinance program because they did not have the wherewithal to borrow and repay.“They needed grants rather than loans,” says Abed.
And so BRAC designed a program that would “hold the hands” of Bangladesh’s poorest 10 percent by giving
them grants and stipends for the first two years of their participation, he says. Then, most of the clients “graduate,”
becoming full-fledged microfinance borrowers.
208 another innovative BRAC microcerdit program
connect teenage girls now serving 300,000+. -see eg 1
201 Brac's informal primary school systems. In 2007, Informal schooling system comprises: 20000 pre-primary, 32000 primary, 2000 secondary
schools
204 BRAC.net - in recent years BRAC wanted to improve teacher training
and curricula in its network of more than 50,000 one-room rural schools. High-speed Internet access was the best way
to get information to teachers. BRAC partnered with San Francisco- based gNet to create bracNet, which is building Bangladesh’s high-speed network from scratch.
111 Grameen housing loan program - started to provide
monsoon-proof roof over head & pit latrine hygience - over .25 million; won Aga Khan architecture award
130
future capitalism -no shoeless person -adidas may announce $1 shoe at next world cup
61 Tomsshoes.com -unverified as a social business- 1 for 1 shoes given to shoeless kids is an important health service
70 scojo reading glasses India -now known as vision spring - supplies vision entrepreneurs with a saleskit in a bag
202 Brac's healthcare services originated round Oral Rehydration village nursing.Today’s nursing programs focus to such areas as: MNCHMaternal, Neonatal and Child Health; WASH
Water and Sanitation Health
209
in 1990, BRAC DAIRY. began making microloans to poor women who wanted to raise milk cattle. But when Abed
met with one of the program’s borrowers, she revealed that she was having a hard time getting the milk to market, and
that even when she could, she received only one-third of the price that milk sellers received in Dhaka, Bangladesh’s
capital. So in 1998 BRAC established the BRAC Dairy, which primarily purchases and markets the milk that its microlendees
produce. To collect and process the milk for the dairy, BRAC has set up 80 milk chilling centers across Bangladesh. The BRAC
Dairy and milk collection centers employ more than 500 people. In 2007, the project generated $1.15 million in surplus cash,
which was enough not only to support the workers and dairy farmers, but also to expand operations. The BRAC Dairy is also
becoming increasingly competitive with other Bangladeshi dairies: Its market share increased from 20 percent in 2006 to 35
percent in 2007.
210
BRAC created an artificial insemination (AI) program
in 1998. BRAC operates one bull station and a network of 70 storage facilities across the country, training more than 1,000
AI workers. These workers not only deliver high-quality semen and inseminate cows, but also provide wrap-around services such
as vaccination, pregnancy diagnosis, and calf delivery. BRAC pays the workers a fixed fee per insemination, which means that
the more work the AI worker completes, the greater is his income. BRAC’s AI program generated $60,000 in profits in
2007. At the same time, it not only granted job skills and income to people across Bangladesh, but also supported the microentrepreneurs,
dairy and chilling-center employees, and consumers—many of whom are also poor—further down the value chain.
211 BRAC Integrate Broiler
Processing,In Bangladesh, approximately 70% of landless rural women are directly or indirectly involved in poultry rearing activities.
The poultry and livestock sector accounts for approximately 3% of the country's GDP . BRAC's poultry programme is composed
of several components: poultry farms and hatcheries, feed mills, feed analysis and poultry disease diagnosis laboratories
.The programme was started in the early eighties to protect poultry and livestock from disease by developing skilled village-level
poultry and livestock extension workers (para veterinarians).We produce and distribute good quality day old chicks as well as poultry,
cattle and fish feed. To date, 2.1 million people have been involved in this programme.
212
BRAC Solar Social Business : 37000
units installed to date.
203 Back in 1974, BRAC’s first social business
began in media. It emerged from a printing press that supplied books and other printed materials to the organization’s
schools and education programs. Owning a press was a way to cut printing costs and to reclaim the profits that the profit-extracting
sector would have taken. It also enables BRAC to open up the future relevance ofschools curricula and
cultural evolution. Currnet annual profits from this business wholly reinvested back in BRAC are over $300,000 annually.
, 205 Wherever
BRAC achieves market leadership its channels act like cooperatives typically deploying business models that British
author Alan Mitchell terms right-side up. BRAC launchedthe social business of Aarong Craft Shops. Aarong helps 65,000 rural artisans market
and sell their handicrafts and has become the most popular handicraft marketing operation in Bangladesh. Its brand is as fashionable
as any a for-profit corporation can offer.
206
Integrated Silk Production;
BRAC’s Sericulture programmein 2007 has
built up to more than 7,500 silkworm rearers and 5,800 spinners. They have been engaged in producing a
total of 212 metric tonnes of silk worm cocoons and 21 metric tonnes of raw silk.
In the uk it is presumably the case that the 432 royal mail and its newly energing 433 peoples bank are social business entrepreneurial revolutions waiting to happen - is there anything similar in usa? I think paris has started something similar with its social business
bank - any other leadership quest sightings?
434 Britian's NHS is still the grand-aunt of social business of healthcare but like many grand aunts she's lost her
gait or is it gatesway -irredeemably so probably not, meanwhile which country's health system is the best social business
.0 the www remains the number 1 social business thanks to its MIT guardians ringled by Tim B-L; is there any
way its competence focus on weaving technology protocols could find a partner on internet for the poor?
420 climate champions -media ops for social business that change the world is often mistakenly assumed to be the sole preserve of large finance
- actually designing a competition that becomes a worldwide cup and so instant stage for top 10 league table. This is
less to do with money and more to do with window of opportunity to fill in an urgent storytelling gap inspiring
human interest. Next to zero cost worldwide scaling of brands is an entrepreneurial practice known as brand seeding first studied in world class brands literature emerging in late 1980s.
400 publicly owned : the BBC is the grandaunt of mass media social business
however its got its knickers in a twist in 2 particularly dismal ways - being accountable to big government not the people,
and believing that spectator sports deserve more share of voice than sustainability social action networks- come back
grandaunt before london olympics 2012. lease put more program content inviting youth to leadership quest sustainabilty-activating
yes we can projects and micro-up goodwill all over the world; why not a worldwide end poverty apprenticeship reality
tv program with MYBangla 123
Mobile Solutions for Nutrition Monitoring Presenter: Mr. Sean Blaschke, Grad Student, International Affairs, Columbia University View AbstractView Poster(coming soon)
A Chlorhexidine Product for Umbilical Cord Care Presenter: Ms. Mutsumi Metzle, Commercialization
Officer, PATH View AbstractView Poster(coming soon)
"Car Part" Incubator: An Innovative Solution Presenter: Ms. Aya Caldwell, , CIMIT
Global Health Initiative View AbstractView Poster(coming soon)
Cost-Effective Asphyxia Intervention in Aceh Presenter: Ms. Aya Caldwell, , CIMIT Global Health
Initiative View AbstractView Poster(coming soon)
MIDA (Medical In-Field Diagnostic Assistant) Presenter: Mr. Alexander Albertine, Program Manager,
MIDA International View AbstractView Poster(coming soon)
Women-Owned Franchises: Diagnostics in Rural India Presenter: Ms. Ann Rogan, Manager, Rural
Health Services, Drishtee View AbstractView Poster(coming soon)
Hot Diagnostic Technologies: Low cost, point of care Presenter: Mr. Paul LaBarre, Technical
Officer, PATH View AbstractView Poster(coming soon)
Ultra Rice: Expanding markets for fortified rice Presenter: Ms. Rae Galloway, Nutrition Specialist,
PATH View AbstractView Poster(coming soon)
InSTEDD's Global Early Warning and Response System Presenter: Dr. Taha Kass-Hout, Director,
InSTEDD View AbstractView Poster(coming soon)
Rapid Healthcare Diagnostics Network - D.Scope Presenter: Dr. Daniel Niclas, CSO, D-Rev View AbstractView Poster(coming soon)
Social Marketing and Franchising for a Better Life Presenter: Ms. Preeti Anand, General Manager,
Programs, Janani View AbstractView Poster(coming soon)
Embrace: A $25 Infant Incubator Presenter: Ms. Jane Chen, CEO, Embrace View AbstractView Poster(coming soon)
Affordable, Sustainable Mobile Health Delivery Presenter: Mr. Don Yansen, Director, ClickHealth View AbstractView Poster(coming soon)
The CFWclinics Franchise Network Presenter: Mr. Greg Starbird, COO, HealthStore Foundation View AbstractView Poster(coming soon)
Mobile Games for Healthcare Presenter: Dr. Hilmi Quraishi, Chief Learning Technologist, ZMQ
Software Systems View AbstractView Poster(coming soon)
Water-Based Health Care Delivery in Bangladesh Presenter: Ms. Rupa Patel, Volunteer, Friendship
Health Care View AbstractView Poster(coming soon)
Integration of Hygiene Kits into Health Service Delivery Presenter: Cecilia Kwak, Technical
Advisor, Child Survival, Population Services International View AbstractView Poster(coming soon)
Electrochemical Arsenic Remediation for Rural Asia Presenter: Susan Addy, Postdoctoral Scholar,
University of California, Berkeley View AbstractView Poster(coming soon)
WaterHealth International: Clean Water Solutions Presenter: Susan Addy, Postdoctoral Scholar,
WaterHealth International View AbstractView Poster(coming soon)
An integrated, fully automated system for CD4, CD4% and hematology analysis for on-site, on-time HIV/AIDS patient
monitoring and management Presenter: Kim Beer, Marketing Director Worldwide, Pointcare Technologies View AbstractView Poster(coming soon)
Low-Cost USB-based Ultrasound Probes Presenter: David Zar, Research Associate, Washington
University View AbstractView Poster(coming soon)
Envirofit Clean Cookstoves - Sustainability & Scale Presenter: Ron Bills, CEO and Chairman,
Envirofit International View AbstractView Poster(coming soon)
A social business for drinking water in Bangladesh Presenter: Erice Lesueur, Project Director,
Veolia Water View AbstractView Poster(coming soon)
A Home-based Urine Test for Clinical Malaria Presenter: Mr. Eddy Agbo, CEO/CSO, Fyodor Biotechnologies,
Inc. View AbstractView Poster(coming soon)
our web tracking emergence of malaria social business versus Obama's 2015 pledge is at http://www.malaria2015.com/ we welcome news of other deadline webs for market sector reponsibility/sustainability
IS The most exciting entrepreneurial designs and sustainability investments ever played
Capable of integrating every child's hope so that there is no
impossible gap between I have a dream and if its goodwilled enough to fit my god-given entrepreneurial capability I
can network its reality
Capable of sustaining an abundant human race through a yes we can transparency of economics and professional oaths that takes societies way beyond zero-sum constraints, shortages and bubbles- how can it be that this new technology has not yet made end poverty
this generation's space race on earth?
Joyous, hi-trust connecting people's most enthusiastic energies at work in
every way that communal pride and individual passion mustered by a purpose wholly worth serving can authorise
The best investment in rising exponentials that societies can gravitate round through time and so ensure a better inter-generational lot
...
5 things Social Business is Not
NOT party to compounding any of the risks nor any of the sustainability investment
errors that 20th century pre-networked systems compounded -be these charity or corporate, gov or Non-gov, world elite institute
or extremist action cell
Professions which made rules up before our knowledge age assumed separation in everything they counted.
This is the greatest maths mistake ever made now we are in an age where connectivity is the number 1 innovation dynamic. The
social busienss model is the only mathematically correct one that I have seen published. The good news and the bad news is
that all sustainability crises begin and end with this mathematical and governance error.
Turning part of a star's production company into a social buiness and other good news celebrations
Hugh Jackman reports: , I sat down with Muhammad Yunus in Los Angeles. He's now advising us on how a certain portion of our production
company can be set up to operate like his bank. He's a bit like the Dalai Lama—he's fighting at the front line
of poverty, and you couldn't find a happier guy. But he challenges you: What can you do? Not just send aid, but how can
you change people's lives from the inside?
Well, that one book completely revolutionized my way of thinking
and what my company can do wanted stars who adopt orphan drugs
Muhammad Yunus is the happiest banker i have ever seen because he knows Grameen only grows when its customers grow. http://www.normanmacrae.com/netfuture.html Since 1984 we have recommended recognising this win-win interdependence as a defining diffference between
knowledge economies and all lower level ones that humans have been to have been chained to in the past. Even so
it astonishes us to look at 2 decades of global banking that has spiralled negative-sums onto its customers by chaining
them in debt; and whose nonsensical claims to be competitive are exposed by the fact that not even one big bank in the west
recognised the innovation opportunity of going 10 times lower cost by focusing on the basic services main street needed.
http://erworld.tv
In rich cities, many branded categories have got so crowded with competing offers that the customer is paying more for all
the advertising noise than any other component. Grameen-Danone the world's first consumer brand to be launched from
a future capitalism social business partnership needs no such spends. Its a one of a kind healthier quality
lower cost product than any kid's nutritional offer in Bangaldesh village markets or quite likely anywhere.
Another case is Grameen Shakti's solar energy. Its CEO Dipal Barua told me the last thing we will ever need is television advertising. This product flies
by word of mouth and visibility. As soon as one person has a solar cell proudly on top of their roof, everyone wants one.
I have to say that I find solar panels quite a miracle wherever I am but if you have never had any electricity before and
your only light is some kerosene fire, the magic of solar is in words of villagers to become a participant in the modern world.
And over the typical loan period that Grameen structures the cost of solar becomes less than kerosene as well as healthier
for all the family and setting a trend the world will need to fiollow if global drowning is carbon is to be averted. Microenergycredits aims to be the first to link up a quarter of a billion zero carbon households and I doubt if any of them will have bought
a product that needed tv advertising.
Whether it's the Grameen Danone Foods, the Transforms Corp. in North
Carolina, Ethos Water founded by Claremont native Peter Thume, New Leaf Paper (whose
paper production plants are the only in the world powered by 100percent renewable energy sources and which is starting to
transform a gigantic industry that is also one of the most polluting), Rubicon Industries (which employs homeless people and
battered women and others with serious disabilities to work in their for-profit bakery, which sells successfully to outfits
like Costco and Williams Sonoma), the Rabobank Group in the Netherlands, Upstream 21 in Oregon or Spain's Mondrag n Corporaci
n Cooperative, the day of mission-driven companies has arrived, and these new hybrid alternatives
to the old for-profits will one day be as pervasive and successful as the traditional types of companies.
As Drucker well knew, we will all be better
off when principle trumps profit. (Curiously, that's exactly what Henry Ford had in mind
when he founded Ford Motor Co. It wasn't his desire to get rich; it was his dream of helping to create a middle class
in America that powered his vision. When he raised the daily wage of his workers to $5 a day, in fact, he was called a communist
by other capitalists. Why did he do it? Because he wanted his workers to be able to afford the cars they produced - and he
wanted them to have pride in the product that they created on the assembly line. As Ford said so simply and wisely: "Business
must be run for a profit, else it will die. But when anyone tries to run a business solely for profit, then also it will die,
for it no longer has a reason for existence.").
A BRAC survey found low levels of understanding about anatomy and reproduction, personal hygiene, fertility and pregnancy, and sexually
transmitted infections (STIs) among youth age 10-15.
In response, in 1995 BRAC developed a reproductive health Rural Service
Delivery Program (RSDP) with a special focus on poor youth, ages 10-15, 70% of whom are girls. The RSDP establishes informal
schools that provide 3 years of primary schooling to adolescents who have never attended school. After graduation, students
can join Grade 5 in the formal schooling system. Monthly reproductive health sessions are integrated into the regular school
curriculum and include topics such as adolescence, reproduction and menstruation, marriage and pregnancy, STIs, family planning
and contraception, smoking and substance abuse, and gender issues.
The adolescent program builds on BRAC’s social
development approach designed to address the needs of poor rural communities. BRAC’s strategy mobilizes communities
to support social change by taking the following steps:
Identifying social groups and mapping existing
formal structures or networks. In many rural areas, networks include adult males, religious leaders, teachers, and
the parents and extended family of children. BRAC also recruits and trains female volunteers who become the nucleus of a social
network of women.
Building trust with the community by providing something to meet their perceived
needs. In most communities, BRAC starts a credit program that involves the poorest of the poor in economic activities
to alleviate poverty.
Developing fora around social networks to engage in dialogue with the community.
Key elements of developing effective community fora include 1) identifying appropriate actors; 2) recognizing and responding
to communication patterns and behavioral cues that exist in the community; 3) building cultural beliefs about the authority
and reliability of the information provided in the forum; and 4) using fora to strengthen existing positive relationships
within the family and community.
Within community fora, exposing members to new ideas, involving them
in problem solving, and encouraging "risky innovations." As forum members are taken through this process,
they become advocates for the program approach by integrating program objectives into their own lives and value systems.
It
was through the process of community mobilization that BRAC was able to establish the RSDP program for adolescents. We engaged
communities in an evolutionary process that introduced new ideas, such as schooling for adolescent girls. Through dialogue,
community members could then address more sensitive issues such as adolescent reproductive health. As a result, BRAC has established
175 informal schools in 4 districts. Each school provides free schooling for 30 students, at least 70% of whom are girls;
the teacher is recruited and trained from the village where the school is established. Major strengths of the RSDP program
include:
Emphasis on parental and extended family involvement. Through monthly parent meetings,
BRAC has fostered parental support for the program, and in some areas spurred the start of informal adult education for adult
family members of adolescents.
Influencing community norms. BRAC supports norms that encourage
girls’ delayed marriage and continued education through community fora and outreach.
Communication
between boys and girls. Since reproductive health is built into the regular curriculum, the program allows boys and
girls to discuss reproductive health together, and builds communication skills for opposite-sex relationships.
Continued
programming. The school is used for a library for youth who have graduated, providing a space for young people to
gather in an environment with supportive resources.
BRAC program planners have identified several elements
as key to the success of the RSDP program; namely, BRAC has:
established "exchange relations"
with the community so that people recognize the benefits and opportunities for engaging in programs such as the RSDP;
staff are then able to add on program innovations incrementally.
introduced a feedback loop so
that as the program gains experience, it has the capability to use that experience to reflect on what it has learned and implement
innovations in the program. Program staff have been involved in data collection, and are encouraged to reflect on evaluation
results.
worked in the domestic and the public domain simultaneously. For example, while female
staff can effectively engage women in dialogue at the household level, involving male community leaders who interact in the
public domain has been crucial for program sustainability.
developed simple, correct messages on
the new ideas BRAC introduces so that communities are able to understand and integrate them into their own lives.
Finally,
program planners have identified the following future needs for the RSDP program:
An assessment of the reproductive
health curriculum found that youth thought the curricula should be focused more on reproductive health and sex education than
"family life;" that environment and drug abuse issues should be discussed; and that contraceptive methods should
be demonstrated. The evaluation also found that peer networks should be strengthened through the program, that teachers need
more support to teach the curricula and that youth wanted interactive teaching methods such as role plays and drama.
Understanding
and documenting the dynamics of community involvement, and the shifts from community resistance to social action, is needed.
Documentation of how BRAC is able to communicate about sensitive issues would allow replication of the program and further
diffusion of social action.
BRAC has anecdotal evidence that people exposed to one aspect of the program become
agents of change, and involvement or exposure to several interventions may expedite the changing of social norms. Developing
indicators to capture this "snowball" effect would help track the program’s evolution as new innovations are
added.
Contact person:
Dr. Munir Ahmed, Program Coordinator Health and Population Division BRAC
London & Transatlantic Leaders
Quest to Dhaka, June 2009
This year instead of an RAC Lunch in Saint James, we plan a day trip to Grameen HQ in the Mirpur Slum in Dhaka to dialogue with Dr Yunus. When with Mostofa kindness I first
met Dr Yunus in the new year week of 2008, I gave him my father's 1984 book on the future of yes we can learning networks so it is most likely our dialogue will be anchored around what 19-25 year olds
can be helped by elders to change exponentially rising.
Although if you will resource a social business project
you will openly publish with those who go to the dialogue and what collaboration approval to take to the next stage, I am
sure there's time to review that the more audacious its micro up replication is. As Sir Tom Hunter said in Glasgow last
November- the least we can do Dr Yunus after you have come all this way is to plant some interactions that make you happy.
You can bank on Glasgow being a capital city that will be joyous to produce just that. (Historians
may know that Glasgow has 308 years of practicising anti-empire economics- dad and I always read the late 1700s Scottish literature
on free markets and entrpreneurs with that micro lens first, as indeed were all readers of The Economist intended to do by
its 1843 Scottish founder).
The day before yesterday I was at a world bank meeting listening to how Kenya's
Jamii Bora was now the most exciting bank to visit and a guy from USAID muttered smething about replication being the number 1 buzzword
in transitioning America's economy and leadership. We invite you to join us in publishing a new genre "innovating
collaboration" -the quest for replication beyond excellence.
For example ending malaria deaths would
be cool to design a community replication franchise around- or even just recall how florida once did that. Notably so
as its Obama's most specific 2015 pledge to see what networked people can do - and health partnerships are the type that Dr Yunus most knows Bangladesh cannot invent on its own.
Banking Bangladesh can invent and share www. Social
Buiness and Sustainability investment in communities Bangladesh can invent and share www. Learning internet http://bankabillion.org we can Invent. Solar energy we can invent. As you can see at http://yunus10000.com and help distribute through free dvds intended for 10000 youth particularly to Q&A round.
NETWORKING TRANSPARENCY
If
you are in UK you are lucky, you can just talk to mostofa and see if you have something relevant to bring to dhaka around
June 23. If you are in USA and want to talk, you are unlucky in that I guess I am the one most trying to collate how ideas
for action map together. All we are trying to do is help those either with the greatest resources to partner
dhaka or the most lifetime exponentials to network YES while sustainability still can be learnt and done.
sincerely
chris macrae usa 301 881 1655
http://socialbusiness.tv where young new yorkers and east coast business school students aim to be the first to openly catalogue 1000 sustainable
social businesses any bank with a future would be proud to share in
http://yunusuni.com so what courses are 3rd graders better at questioning than wall street was at answering during the first 8 years of this most extraordinary century
To:
"Christopher Macrae" <chris.macrae@yahoo.co.uk> Date: Thursday, 29 January, 2009, 11:49 AM
Hi Chris:
Regarding
Muhammad Yunus Yes We Can : may be able to take a day of the last week of June for the dialogue. I will keep
in touch with lamiya to fix up the date. Which day of the last week do you prefer?
Best Regards,
--------------------------
Mostofa Zaman
info@worldcitizen.tv can put you in touch with Mostofa for detailed queries on structure of Grameen Social Businessdes beyond those general listings
such as p78,79 of Dr Yunus First edition of Creating a World Without Poverty- social business, future of capitalism -and such exemplary links as 1
please help us edit this list of dev-eco
blogs - its origins in student academia are here
